MEAD HEAVY CIVL IDENTITY DEVELOPMENT – IN PROGRESS
The Mead logo, designed by Agent C. Advertising, was awarded by “Logo Lounge” and will be published in book 14. The logo is a stylized letter M, formed by using the simple symbolism of mountains at the top and the coast at the bottom. This logo suggests that Mead can handle any earth-moving construction project from the mountains to the coast.
Brand Voice and Aesthetic
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